Stock video sales 4 months case study.
Stats so far. Black box and Getty.
For those that don’t know, Blackbox Global and Getty images are platforms where you can upload high-quality video content for commercial sale.
I joined Black box and Getty at the same time, around Dec 2021. Using the same content, I wanted to see what the results would be by going direct with an established company like Getty, which has its own set of stock library affiliates, versus using a brokerage company like Black Box, which distributes to 4 big agencies, including iStock, AdobeStock and Shutterstock. I was told that there were pros and cons for both choices.
Getty Images Pros, Cons
- Keyword correction, suggestion
- Accepts shorter videos
- Provides stats on views and interactions
- Easy to see what is working or nearly working
- Also allows photography and vectors
Blackbox Global Pros, Cons
- Allows slang and custom keywords, phrases
- Distributes to 4 agencies
- No stats except for sales
- Workload and income can be shared with other people.
The statistics so far.
The maths and the income for stock video
The importance of Meta tagging your videos
You require meta-tagging and, ideally, some organic backlinks and referrals to find any online content.
But without the initial meta tags, it will be nearly impossible for anyone to find you.
For my stock images and video, I spend as much time meta-tagging and researching the market as I do setting up and editing my video shoots. If I can’t find my video on page one of the searches, I consider the video shoot unsuccessful.
I use the same approach to content on my client websites and SEO.