Extreme nouns – ingredients for advertising ideas

I’m proud to have written this book when I was in my forties. The book helps you to get started with idea development. Particularly in advertising. Many of the adverts we see on television and in print use analogy and comedy to propose an advantage of using a particular product. Selling a benefit is usually demonstrated with an extreme example of the situation. What I’ve done is created nouns lists that can reveal those ideas. And the lists are indexed by pages such as ‘biggest – smallest‘ or tallest – shortest.