Reporting in progress report for SEO of a podiatry clinic in NSW

Snapshot of stats in progress – 6/4/23

Stats continue to climb – Mayfield is now number 6. This week I’ve added more content relating to Newcastle podiatry/podiatrists by adding more content to the Mayfield page to include Newcastle references in the title and description, plus internal linking. This should see a significant boost in Newcastle traffic over the coming weeks.

Podiatry website here

Snapshot of stats in progress – 28/3/23

Mayfield is the next challenge to get higher. It’s a lot better than previously but can still do with a boost.

Snapshot of potential traffic targets based on highest search volume in your area 28/3/23

Here are some other key search terms that have lots of potential traffic and not a high ranking yet.

Snapshot of stats in progress – 15/3/23

Back on top
Small tweaks seem to be paying off with the current position back to number one for Podiatry Salamander Bay and Mayfield quickly climbing up the ranks.

Snapshot of stats in progress – 21/2/23

Green is a good sign. It means a climb in ranking.
Based on the order of predicted traffic, there is a healthy bump in forecast traffic in general. The drop in Podiatry Salamander bay from 2-3 is due to the same competitive site, Hunter, with two pages listed organically as 1 and 2. However, this key phrase has a predicted traffic score of 5 per month, so not a high search phrase. You are also ranked evenly on Google business listings higher up the page.

The higher organic ranking on Hunter is likely two things:

a custom page for that location. I have counteracted that by doing the same last week with extra content.
They also have over 300 backlinks to their site overall, which looks a bit dodgy and many of them look like they have been purchased with overseas companies. I’ve manually added 4-5 new reputable and recommended backlinks and company info. I will continue to check these off with SE ranking over the next few months.

Snapshot of stats in progress – 7/3/23 – 4 new customers per month so far.

Green is a good sign. It means a climb in ranking.
Based on the order of predicted traffic, there is a healthy bump in forecast traffic in general.

Over the last two months, we have achieved an overall ranking jump of 4 positions based on listed key phrases. Footprints Podiatry is by far you biggest search term. Salamander bay is 2nd with five visits a month but these visits are more likely found via google maps before scrolling down to organic search. Mayfield and Newcastle searches are up significantly. Other regional offices are also seeing higher rankings.

The drop in Podiatry Salamander bay from 2-3 is due to the same competitive site, Hunter, with two pages listed organically as 1 and 2.

The higher organic ranking on Hunter would be due to proactive new content behind the scenes. This is what we know from using SE Ranking tools.

They have a custom page for that location which we now also implemented.
They also have over 300 backlinks to their site overall..most are paid for from overseas.
I’ve manually added 4-5 new reputable and recommended backlinks to business listings. I will continue to check these off with SE ranking over the next few months.

Snapshot of stats in progress – 21/2/23

The higher organic ranking on Hunter is likely two things:

a custom page for that location. I have counteracted that by doing the same last week with extra content.
They also have over 300 backlinks to their site overall, which looks a bit dodgy and many of them look like they have been purchased with overseas companies. I’ve manually added 4-5 new reputable and recommended backlinks and company info. I will continue to check these off with SE ranking over the next few months.

Snapshot of competitive websites – 7/2/23

Green is a good sign. It means a climb in ranking.
A general bump up google by 3 positions from 17 to 14 across all phrases. Salamander bay is still dominated by Hunter. They have over 300 backlinks to this page which seems odd.